Cricket is a sport with a massive 2.5 billion fanbase around the world. It has an ardent fan following after Football. A p2e game for cricket is in itself unique from the other games.
While most of the p2e games today are built around the same arena of battleship and racing, a game like a cricket will sound fresh in itself. Also, it will innately attract a huge fanbase as they get to earn while playing the game they admire. The users will not need to learn anything new about the game as they already know the gameplay. It also has the scope to integrate a lot of third-party brands into it.
Now, you know why a cricket p2e game can be bigger than a normal p2e game.