Even if you are remotely related to the digital business ecosystem, you have obviously heard the term “cryptocurrencies. “ The cryptocurrency market has broadly evolved and has become a highly competitive industry over the years. Among various trends making rounds in the crypto sphere, the most popular trend is the crowdfunding ICO( Initial Coin Offering).
ICOs have winged its way over the recent years, and the volume of ICOs being carried out has increased, and it continues to grow rapidly. In this highly competitive scenario, what will make your ICO significant from others, and will draw customers’ attention towards your ICO, over your competitors is your marketing strategies. Marketing is an ultimate tool that can not only build brand awareness, but also increase sales, grow your business drastically, and help you engage with potential customers. With a solid marketing structure, you can generate highly favorable outcomes. So, let’s take a look at some of the key marketing strategies and the ICO marketing cost involved, to help you gain a clear picture, and make your ICO noteworthy.