Netflix Determined by the revenue model rather than the paid out-to-lease Model. Netflix Business Model tested subscriptions which were a true game-changer at that time. Together with coupons, you could rent because many DVDs as you need a month for a predetermined flat fee.
This Obsoletes the conventional leasing services with no due dates and late charges. This subscription version became a big measure for Netflix along the business gained 1 million subscribers at the beginning of 2003.